GLENFIDDICH
AMBASSADORS
Freddy May
Like many whisky aficionados, Freddy May discovered his calling almost by accident. Cultivating that passion and knowledge over time with years of international experience, he has taken his dedication to its logical conclusion in his role as Glenfiddich Ambassador for the U.S.A.
Born in England, Freddy first caught the whisky bug when he relocated to Scotland in 1999 to study in Edinburgh. While there, he began to combine the elements that have come to inform his career, simultaneously exploring the world of whisky, while also taking his first steps into the business. Rapidly accelerating to bar management, Freddy soon established himself as an expert with a keen eye for the on-premise. It was while working at Oloroso, a multi award-winning bar and restaurant overlooking Edinburgh Castle, however, that his love affair with whisky took full flight.
After a while, Freddy moved away from the on-premise and expanded in to the bigger work of events, hospitality and corporate entertainment as a producer, trainer, consultant and all-round expert. During this time, he has worked extensively with numerous whisky companies to promote Scotch whisky to a variety of consumers and trade professionals. Using his experience of events and mixology, he has been responsible for the main stage bars at Whisky Live in 2006 and 2007 in both London and Glasgow. Additionally, as a freelance consultant to the on-trade, Freddy has been involved with the opening of bars in the UK, as well as the launch of the new Landmark Mandarin Oriental in Hong Kong. Throughout all of this, Freddy has communicated his passion for Scotch whisky while being responsible for educating industry professionals, as well as consumers ranging from casual fans to true coinnoisseurs. In 2009, he joined William Grant & Sons as the first Chicago-based Glenfiddich Brand Ambassador where he now represents the world's most awarded single malt Scotch whisky.
Further information:
James Curich
William Grant & Sons USA
t. 212 246 1760, ext. 724
e. james.curich@wgrantusa.com
You are also invited to join our Glenfiddich Explorers web site to gain insider access from our distillery.